Get ready for a beauty revolution in Geelong! A popular retailer is about to bring its second store to the vibrant Pakington Street, and it's a game-changer for the local shopping scene.
The evolution of this suburban shopping hub continues with the exciting news that Mecca, a renowned beauty brand, is expanding its presence in Geelong. With its first store already making waves at Westfield, the company is now set to open its doors at the river end of Pakington Street, adding a touch of glamour to the area.
But here's where it gets controversial... Mecca's arrival has sparked a debate among locals. While some traders are thrilled about the increased foot traffic and the boost to the fashion and lifestyle offerings, others have a different perspective. The opening of this beauty chain has led to the departure of a long-standing business, K & M Paints, which had called 340 Pakington Street home for three decades. The owner, Kevin Spoors, was faced with a significant rental hike when billionaire entrepreneur Nigel Austin purchased the property, leaving him with a tough decision.
"I know they want me out, it's just a matter of time," Mr. Spoors shared. This move is part of Austin's broader rejuvenation plan for the strip, which includes bringing in new retailers and transforming vacant spaces.
And this is the part most people miss... Austin's influence extends beyond just the beauty industry. He has also brought his fashion brands into the mix, with his ex-wife's fashion label, Decjuba, opening a store on the opposite corner to the Cremorne Hotel. Additionally, his daughter, Sky Austin, has founded LuvSky, a jewelry store that now calls 326 Pakington Street its home.
The modernization of the area doesn't stop there. The Cremorne Hotel ownership group, including Geelong legend Billy Brownless, has big plans. They've sought approval for a $4.5 million upgrade, which includes transforming the lower bistro area into four ground-floor retail spaces with a rooftop terrace above. This will create a vibrant new dining and bar experience, further enhancing the appeal of Pakington Street.
So, what do you think? Is this evolution of the shopping strip a positive change? Or does it come at a cost to the character and history of the area? We'd love to hear your thoughts in the comments. This story is a reminder that progress and preservation can sometimes be a delicate balance. Let's discuss!
